Starbucks CEO Brian Niccol Doubles Down on Pumpkin Spice Latte Seasonality as Stock Nears Record Highs
Starbucks Keeps PSL Seasonal Despite Massive Popularity Despite the pumpkin spice latte (PSL) generating massive seasonal revenue and cultural buzz, Starbucks (SBUX) Chair and CEO Brian Niccol confirmed the iconic beverage will remain a fall-only offering. In an interview on Yahoo Finance’s Opening Bid, Niccol emphasized that the PSL’s limited availability is core to its … Read more


