Walmart’s Streaming Ad Bet: Will Vibe.co Acquisition Fuel WMT Stock Recovery?
Walmart (NYSE: WMT) has finalized its acquisition of Vibe.co, a self-service streaming television advertising platform founded in 2021. The transaction, completed on August 4, directly integrates Vibe.co into Walmart Connect, the retail giant’s US commerce media division. This integration allows advertisers of all scales to buy, optimize, and measure streaming TV campaigns using first-party consumer … Read more









